According to iSuppli, as the global economic recession lead to falling exports, is expected in 2009 China's major home appliances exports will be reduced by 2.7%. In 2009 China's major home appliances combined shipments is expected to be 177.5 million, less than 182.4 million units in 2008. Total shipments on behalf of the air conditioners, washing machines, refrigerators and microwave these major home appliances market trends.

Exports will be 8.5% lower than in 2008, from 108.3 million to 99.1 million.

Since the government introduced a subsidy measures, China's domestic market will continue to grow, despite the global economic slowdown. China's ministry of finance has expanded a stimulus plan, the rural more consumers to buy home appliance price was reduced by 13%. The measure to keep the domestic market very fast pace, although not so strong in the last few years.

China's large domestic equipment manufacturers control over major home appliances market. These companies are pursuing product differentiation strategy, domestic market for the export market is to spearhead of cost. Design has to bow | consumers to the new characteristics of major home appliance, manufacturers are facing significant challenges.

Vertical whole strategy, these companies are taken to control key components and equipment, to help reduce the production cost. Many enterprises have begun to outsource low-end products to contract manufacturers. In order to improve the utilization rate of equipment, the main electrical appliances suppliers are not willing to expand capacity.

Because in the frequency conversion air conditioning market lack of innovative and diversified products, China's main air conditioning companies in the development of the frequency conversion technology products.

Due to the high prices, is expected to 2009-2010 China's frequency conversion air conditioning market will only modest growth. In the Chinese companies in product design and market development of frequency conversion air conditioning is still weaker. Chip suppliers need to provide the overall solution is used to control the variable speed motor. Main home appliances using the key chip - micro controller (MCU), controlled by the Japanese suppliers. By and between China * home appliance enterprises to establish close partnership with Japanese suppliers have been made in the field of MCU control status. For suppliers to electric enterprises with semiconductor, air conditioning is still more important market. Therefore you should be more bigger the development of shipping industry, so as to drive the market better.